Flourishing sales ideas
Innovative ideas will be once again on display from 4 to 6 September 2011 in the “boulevard of ideas” for POS concepts big and small. Six impressively designed areas, under the motto of "Green Shopping", will be showcasing plenty of simple yet successful ideas for product presentation.
Automatically green
How to generate sales after the shop has shut
North Boulevard 002
The practical vending machine is a firm feature of modern business. With a version available for the hobby gardener, an additional and innovative sales opportunity has been created for generating sales even after business has closed for the day.
Green ideas for garden fledglings
How to gain new interest in the garden
Centre Boulevard 003
Tap into new target groups! This is where you can find out how to attract newcomers to the gardening scene. With plenty of inspirational ideas for city balconies and allotments, you too can bring out the green fingers in greenhorn customers. Furthermore, there will be experts on hand to provide comprehensive information on the theme of "Social Media". Expect plenty of useful tips and information on how online social networks can help you attract customers.
Where the fun in shopping flourishes
How small products make a big impression
Centre Boulevard 004
This is where small products such as lamps and tools make a big impression! The innovative presentation of products using a conveyor belt encourages your customers to look, marvel and purchase. The products are also featured live on an extra-large plasma TV screen.
All-rounders in a world of green
How multimedia make shopping an adventure
Centre Boulevard 005
Make purchase decisions easier for your customers with impressive multimedia options. A multi-touch table provides product information, such as price, application and materials, while an innovative QR coding system promises to provide customers with more inspiration and you with additional sales.
Hands-on gardening
Developing an interest for green thumbs
Piazza 006 – A
A greenhouse will guarantee increased attention from visitors at the point-of-sale. Here, for example, plants can be potted by visitors and taken home to gardens and balconies. On the spoga+gafa Piazza, there will be greenhouses set up for the various themed areas. This is where you will find out how to actively involve your customers in the garden.
Sun, sea and more
How to create that holiday feeling
Piazza 007 – B
Impressive ideas for generating that holiday feeling among your visitors await you in the middle of the Piazza. There is an attractive pool here too, surrounded by a wooden terrace and sandy areas where beach chairs and lounge furniture are presented. Not to mention the beach balls and inflatable animals. A juice bar, music and live grilling certainly provide a summer atmosphere.
