Community marketing is a new communication channel for companies to get in touch with customers directly.
It enables a direct exchange between companies and customers and binds customers emotionally to the company.
However, cooperation with online communities offers many more opportunities, for example, topics of product development, customer service and much more can be addressed in a targeted manner. The users also generate so-called user-generated content, which is valuable for the company. A new channel that offers many opportunities.
• Torsten Brämer (WIR SIND GARTEN)
WIR SIND GARTEN® is the largest and most active German-language social media garden community with more than 700 thousand followers in social media.