Point of Sale Panel - Concepts for the Sales Floor - But Also for the Online Presence

Manufacturers offer a wide range of concepts for various product groups. However, they are usually orientated towards their own product range. For me as a specialist retailer, the question therefore arises: How can I develop coherent, credible and authentic POS presentations from this diversity - and from the various departments of my store - and implement them on the sales floor?

It is equally important to clarify internal responsibilities: Who in the company is responsible for planning, designing and maintaining the sales areas? And how can these concepts be credibly communicated beyond the brick-and-mortar stores - for example via online channels to reach the relevant target group?

Talk Guests: 

Laurens Doesborgh, LookINsight, Velden, The Netherlands

Sebastian Winkler, ekaflor, Nürnberg, Germany

Steffi Sandtmann, Homefarming GmbH, Norderstedt, Germany

Moderation:

Oliver Mathys, Oliver M. Consulting, s'Gravenhage, The Netherlands