Point of Sale Panel - Outdoor Adventure at the POS - How to Make Big Boys Dream.

Whether grilling a juicy tomahawk steak on the beach, feeling the wind and waves or returning to a cosy hotel bed after an adventure - outdoor experiences can be staged in a variety of ways. With the right equipment, even your own roof terrace or an overgrown garden can become a stage for unforgettable moments.

After BBQs and winter barbecues, the next big theme is the feeling of freedom. How can this attitude to life be brought to life at the point of sale - and appeal specifically to the emotions of the ‘big boys’?

Talk Guests:

Nils Merker, Petromax GmbH, Magdeburg, Germany

Frauke Heßler, Mencke Gartencenter GmbH, Sprockhövel, Germany

Zoltán Horváth, Selecta Klemm GmbH & Co. KG, Stuttgart, Germany

Moderation:

Oliver Mathys, Oliver M. Consulting, s'Gravenhage, The Netherlands