Point of Sale Panel -The Nibbling Garden

This panel is all about the biodiversity of vegetable and herb plants and how this topic can be implemented attractively and visibly on the sales floor in the garden centre.

Which elements play a role here? How can customers' interest be aroused in a targeted manner and how can they be motivated to visit the garden centre?

Another key topic is how retailers can help hobby gardeners to be successful - for example, by selecting suitable varieties, providing practical tips on cultivation and care or giving inspiring presentations on site.

The question also arises for people with little space, without a garden or balcony: what options are there for growing their own herbs and vegetables and realising personal gardening goals?

Finally, it is also about how vegetable and herb cultivation can be communicated across generations - so that families can sow, cultivate and harvest together and thus share sustainable gardening experiences.

Talk Guests: 

Natalie Kirchbaumer, meine ernte GmbH, Bonn, Germany

Anne Selbach, Gartencenter Selbach - Gewächshaus der Sinne, Bergisch Gladbach, Germany

Torsten Brämer, WIR SIND GARTEN, Odenthal, Germany

Christina Kulp, Neuenbrook, Germany

Moderation:

Oliver Mathys, Oliver M. Consulting, s'Gravenhage, The Netherlands