Plant trend themes are the focal point of the POS Green Solution Islands at spoga+gafa. They are both sources of inspiration and examples of implementation for the home, garden and activity areas. The areas are always created in such a way that they could be perfectly integrated into the normal campaign areas of garden centres and DIY stores. A new focus for the next edition of the POS Green Solution Islands will be the empasize on two themes, that will be presented for both the garden center and the DIY market.
Trends of the green sector inspiringly presented in small spaces
For the fourth time at spoga+gafa you will experience the POS Green Solution Islands. Whereas one island will be dedicated to the leading theme „Sustainable Gardens“ of spoga+gafa the second installation will focus on the trend „Living close to nature – Indoor Gardening“
The next edition of the POS Green Solution Islands will undergo a conceptual change where both installations will offer a comprehensive overview on the background oft he themes that will be followed by a product exhibition and the well known presentations for the POS at garden centers and DIY markets. The islands will be completed with ideas how these trend themes can be accompanied by marketing and communication measures to promote these trends to the consumer.
A first impression:
In these special exhibitions cross selling and curated shopping will meet: Various products from different segments will be presented in holistic installations that will provide an inspiring overview on the highlights of the tradeshow and how a presentation at the POS could look like. Starting point of every POS Green Solution Island is a relevant theme for consumers and their needs to design their gardens and living environments and therefore leads to a direct impulse for buying but also supplies an added value to the trade visitors at spoga+gafa.