Plant trend themes are the focal point of the POS Green Solution Islands at spoga+gafa. They are both sources of inspiration and examples of implementation for the home, garden and activity areas. The areas are always created in such a way that they can be perfectly integrated into the normal campaign areas of garden centres and DIY stores.
Cross-selling and curated shopping meet up on the special zones: A wide range of products from different segments of the garden and plant world are combined here to provide a harmonious overall picture. This enables the end user at the world's largest garden trade fair to experience the highlights from all sections of the trade at a glance - and to see directly how he can combine these perfectly at home.
Hereby, the POS Green Solution Islands always pick up on a relevant theme of how the end user can design his own four walls, or rather his garden - and thus provide a very direct buying impulse for the customer and above all real added value for the trade visitors of spoga+gafa.
The themes 2018
The garden world not only further develops in terms of the technology and design - new versions of the actual stars themselves - the plants - are being introduced onto the market. The POS Island Plant Hunter presents newly discovered plants from all over the globe as well as current creations from the best plant growers in the world, exemplified by the diversity of gerbera varieties in all sizes, colors and shapes.
Living with plants
Plants not only provide a well-being atmosphere in private homes - people want to design the more and more frequently used home office as pleasantly as possible too. Here the emphasis lies on easy-care and smart gardening, after all the plants shouldn't cause even more work. The POS Island Living with Plants demonstrates current, innovative solutions for easy-care living with plants at home and in the home office.
Grab & Go
To-go, street food, street art, Create your Plant, take-away: These are the keywords of the POS Island Grab and go. Small, finished products that one can simply carry away or present as a small gift, for example small fragrant carnations or even miniature orchids - here every visitor is guaranteed to take a piece of garden delight home with them!
The good old days in their latest form: Grow one's own vegetables, preserve fruit, simply make things oneself - and at the same time also consider nature. spoga+gafa is picking up on this homemade trend: With its own POS Island, which will present an appropriately designed garden, including herbs, flowers, plant pots and furniture of matching styles.
Green plants are totally on trend with the architects, consumers and trendsetters again. Visual design is currently experiencing new dimensions - vertical walls and roofs in the outdoor area - hanging and climbing plants - a real revival. As a practical side-effect, these plants provide a more pleasant and improved atmospheric climate. Easy-to-care for succulent plants are particularly in favour among the consumers. In visual terms, Upside down is playful and eye-catching, which attracts the glances of the onlookers and which can be implemented in a wide range of places.