Creative POS ideas for Easter

Easter is approaching, and with it the new gardening season. Although the first warm days are still a while away, garden centers are already getting people in the mood for spring. This year's Easter and spring decorations at the point of sale focus on naturalness and traditional elements. “The egg remains the central symbol – both because of its shape and its significance for new beginnings and growth,” says trend expert Oliver Mathys. In addition to coloured eggs, rabbits and chickens remain popular Easter motifs for decorative items and floral arrangements. “New additions include butterflies in a variety of designs, increasingly also as LED light elements,” says Mathys.

Overall, Oliver Mathys observes a trend toward more natural themes at the POS. “Biophilic Easter does not stand for imitation nature decorations, but for authentic, real materials and lively designs,” says the market expert. Natural materials such as moss, wood, stone, and handmade unglazed ceramics are therefore particularly popular as decorative elements, as are linen, jute, cotton, raffia, and straw. Plant elements include pussy willow, eucalyptus, daffodils, and herbs such as rosemary, thyme, and sage. For customers, small, emotional messages play a central role, such as “Celebrate Easter naturally – inspired by the forest, meadows, and spring.”

The need for naturalness and authentic creativity is also reflected in the salesroom with living plants, genuine materials, organic shapes, and calm, earthy colors. Natural and handmade decorative elements such as eggs or figures made of hay and straw are also popular. Typical examples include mini meadows sown with wheat or cress, or branches and tree roots, some of which are hollowed out and used as planters. “Strong selling points in the biophilic trend are recycled ceramics, FSC-certified wood, and kraft paper packaging,” notes Oliver Mathys.

For the start of the new gardening season, the colour scheme at the POS is light and elegant. “Classic pastel shades such as soft pink, light green, lavender, butter yellow, and mint will continue to dominate in 2026,” says Oliver Mathys. The spectrum is complemented by new shades such as mocha mousse, cocoa, powder angora, and sage green. “In combination with fresh green and colourful spring flowers, small themed worlds are created that appeal emotionally to different types of customers and tell ‘stories’,” says Mathys. More intense colour groups such as pink/cyclamen, egg yolk yellow/orange, and lime/green provide accents.

The trend toward craftsmanship and DIY is also fitting for the Easter season. “This trend is becoming increasingly important in garden centers and focuses not on perfection, but on creativity and personal expression,” says Oliver Mathys. Joint activities create “sharing moments” – experiences where people design, experience, and create unique items for themselves or as gifts. These include, for example, Easter baskets made of hay or hand-painted eggs and figures. Experience-oriented formats thus increase the length of stay, sales, and emotional attachment to the garden center.