Special experience: BBQ and Concept stores
22 May 2019
Weber Store Kassel, © Weber - Fotograf Karsten Socher
With the increasing popularity of BBQ, the demands of consumers have also increased. Therefore, special store concepts are countering the growing online trade with an extraordinary shopping experience.
A special shopping experience - this is what concept stores promise their customers. New ideas are put together here in an offer that appeals to and is tailored to specific target groups. Especially in the competition for growing online shopping, such physical trading concepts are becoming increasingly important. Consumers can not only discover and buy products, but also make new shopping experiences.
Discover and trying new products
Also in the area of BBQ, stationary retailing is valued for its inspiration and the genuine haptic product experience. Attractive designed sales areas, accessories and lifestyle articles as well as workshops and barbecue training increase the interest and make you want to prepare yourself. More and more consumers are also enjoying discovering and trying new devices, recipes and new accessories.
Weber Store Castrop-Rauxel, © Weber
New shopping experience
Companies such as Weber have pioneered and come up with their own store concepts the customer's desire for new shopping experiences. In addition to charcoal and a wide selection of barbecues and accessories, lounge corners or trendy presentations emphasize the lifestyle aspect of BBQ. In addition to the latest sales concepts, sales innovations are tested, optimized and further developed - from the sales pitch through the PoS experience to the topic of multichannel. Thus, the stores are image-building and offer customers a 360-degree brand experience.
Score with a feel-good atmosphere
The range at other Concept stores is not so much about BBQ as it is about cooking and enjoyment. Barbecues and accessories are part of the presentation, which meets the increased demands of consumers with a colorful mix of goods and a feel-good ambience. Decisive for the success, however, are also the special staging and a personal consultation that the online trade can not offer.
Weber Store Ansbach, © Weber - www.jacklinfotos.com
The latest BBQ trends and products will be shown at the upcoming spoga + gafa. From the 1st to the 3rd of September 2019, all well-known grill manufacturers present their novelties at the largest garden fair in the world. More information on the diverse range of exhibitors can be found at www.spoga-gafa.com.