Especially during the pre-Christmas season a good POS design and appealing online marketing is very important. We discussed the topic with Oliver Mathys.
The small city of Sangerhausen is located on the mountain slopes of Südharz, Germany. Every summer a sea of millions of blossoms await the visitors there, because this is where the largest collection of roses in the world is at home.
On his tours around spoga+gafa 2019, Oliver Mathys was once again able to discover new ideas for the design of the POS. The marketing and sales consultant was also responsible for the realisation of the POS Green Solution Islands this year.
From 1 to 3 September, the latest trends and topics for garden furniture and decoration were on show at spoga+gafa. An overview of new products for the upcoming outdoor season.
After three successful days, spoga+gafa 2019 came to a close on 3 September after recording an extremely positive result and an increased number of visitors. A good 40,000 trade visitors underlined the international significance of the trade fair.
The new “City Gardening” market research study was presented on the second day of the spoga+gafa garden trade fair. The study surveyed more than 1,000 city gardeners and gathered relevant market data on the topic.
The declared goal of elho is for people to surround themselves with as much greenery as possible. For 55 years now, the Dutch family business has been passionately dedicated to the production of flower pots.
As the largest garden trade fair in the world, spoga+gafa presents the latest developments in outdoor design. One of the highlights of this year's fair is the Trendshow Outdoor Furniture & Decoration.
From 1 to 3 September the world's largest garden fair will present the current trends and theme worlds of the green industry in Cologne. In addition, once again this year a comprehensive event programme is being offered. Here a few of the highlights:
The blue and yellow can with a red cap is well-known all over the world: The products of the WD-40 Company are sold in over 188 countries. The company is of course on board again at this year's garden fair, spoga+gafa.
As the largest garden trade fair in the world, spoga+gafa will be presenting all the new products for outdoor living from 1 to 3 September. We talked to Stefan Lohrberg, Director of spoga+gafa, about the trade fair highlights and current developments in the industry.
"Wellness in Nature”, “Kids Garden”, “Flower Power”, “My Tiny Coffee Shop” and “City Gardening” – these are the themes of the POS Green Solution Islands at this year's spoga+gafa. Have a look and get inspired!
spoga+gafa 2019 is presenting a special offer for landscape gardeners and the executing companies: The Practical Garden Day on 2 September addresses the theme planning and building for 50+.
On the theme islands of spoga+gafa 2019 in hall 6, everything revolves around innovative and smart technologies for the garden, as well as new products for the patio and balcony. In addition to product presentations, there are also informative lectures.
Together with her office brandherm + krumrey Susanne Brandherm is the curator of this year's Trendshow at spoga+gafa. We talked to her about basic developments in outdoor design and her expectations for future trends.
Nicole Espey has been Executive Director of the German Association of the Sporting Goods Industry (Bundesverband der Deutschen Sportartikel-Industrie – BSI) since 2014. The association is patron of spoga+gafa and spoga horse in Cologne.
This year, too, an exciting event programme will be offered at and around the international garden trade fair in Cologne. Prior registration is required for some events. Here is an overview with direct links to registration.
spoga+gafa is also being accompanied by a diversified supporting programme in 2019. In the Garden Café Forum, exciting lectures and discussion rounds on current themes and issues of the green industry await the trade fair visitors.
In May 2019, a hagebau DIY shop opened up a pop-up store in the city centre of Mülheim in Germany and presented a selected assortment of DIY products for a period of 90 days. The Executive Director, Timo Buhren, is presenting the project at this year's BHB GardenSummit.
As the largest garden fair in the world, the upcoming spoga+gafa will be showcasing a wide range of outdoor furniture and accessories - including numerous new products for the contract business.
In October BEEF! is celebrating its 10th anniversary. The first food and lifestyle magazine for men was developed by Jan Spielhagen in 2009. He is still the Chief Editor of the successful publication today.
Which special needs do big city dwellers have when gardening in urban spaces? Together the IFH Cologne, spoga+gafa is addressing this issue. We spoke to Jens-Peter Gödde from IFH about the new survey, "City Gardening".
In summer, city residents are drawn back outdoors. Every tiny outdoor space is used for relaxing in the open air. Exhibitors of spoga+gafa are offering new furniture and accessories for City Gardening.
The BBQ/grill blog by the SizzleBrothers is online since 2015. Since then, the three friends from Hanover, Germany have been sharing new grilling recipes, instructions and tests with their ever-growing fan community every week.
A few years ago only a few people planted flowers and plants on tree slices or wasteland in urban districts. Today, more and more city dwellers are turning their immediate living environments into green spaces.
Current discussions revolve around the avoidance of plastic or closed material cycles. Exhibitors of spoga+gafa have been focusing on recycling and sustainable production processes for some time.
The largest garden fair in the world scores this year not only with a unique exhibition offer, but also with a tremendous depth. The emphasis is being placed on City Gardening.
Konni van Delft has been working as a freelance visual merchandiser since 1986. She advises garden centres and DIY stores throughout Europe. We spoke with her about the current trends in POS design.
Global megatrends significantly shape our lives and living. The influence of topics such as urbanization or sustainability on the latest outdoor design is demonstrated by the "Trendshow Outdoor Furniture & Decoration" at the upcoming spoga+gafa.
With the increasing popularity of BBQ, the demands of consumers have also increased. Therefore, special store concepts are countering the growing online trade with an extraordinary shopping experience.
The increased urbanisation is one of the global mega trends of our era: More and more people are moving to the city. Hence, spoga+gafa is setting a new main focus with "City Gardening".
Substrate manufacturers, environmentalists and consumers have been dealing with the issue of peat for years. There is a great deal of commitment to find sustainable alternatives for gardening.
The assortment of grill products was one of the growth drivers of the green industry once again in 2018. The summer with its record temperatures also played a significant role here.
Hardly any other development in recent years has confronted companies with such major challenges as digitalisation. The technical progress in this area is often so fast that many have a hard time keeping up.
Oliver Mathys is an acknowledged market expert and networker of the green industry. He develops sales concepts for garden centres and DIY stores and supports them with the implementation thereof throughout the whole of Europe. We talked to him about his ideas for POS design in the summer and about what garden centres should definitely pay attention to during these months.
Volker Püschel won the “Garden of the Year 2019” competition with a house garden designed by him. We talked with the landscape architect about his award-winning project, enchanted ruins as a design element and today’s demands on garden planning.
The extensive product assortment of Birchmeier AG extends from small hand spray devices to spray systems for carrying on the back or on carts and is used worldwide in the house or garden, in agriculture, in the most varied trades and in industry.
The cities are growing all over the world. This not only increases the population, but also the density of the development. Greened façades and roofs can help to improve the climate and air quality in urban areas. Current projects therefore allow plants to grow on and on houses.
Armin Rehberg has been the CEO of Landgard, Germany’s largest marketing producer cooperative for flowers and plants, fruit and vegetables, since mid-2013.
From pruning shears to chainsaws, through to robotic lawnmowers or ride-on mowers – the specialised department “Garden and Lawn Care Appliances” of the Industrieverband Garten (IVG) e.V. (Industry Garden Association) unites all of the manufacturers of products that are needed for the care of a beautiful garden.
Last summer has shown what effects climate change can have. Manufacturers of outdoor furniture are adapting to such climatic changes with particularly durable materials.
John. W. Herbert, general secretary of the European Retail Association (EDRA), is the “elder statesman” in the DIY landscape. For 35 years he has been in charge of leading positions in German and international DIY companies as well as in national and international DIY associations.
Especially in winter, we long for something green in our own four walls. So why not plant a herb garden in the kitchen? “Indoor Farming” is the urban trend towards self-sufficiency in herbs and vegetables.
From gardens with ruins, to grass gardens with a pool, through to the small city oasis with a circular lawn – the gardens of the year voted at Schloss Dyck in Rhineland on 8 February show the wide spectrum of current garden design and give an insight into present trends.