Cologne: 30.05–01.06.2021 #spogagafa

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IVG Power Place Akku & Power Place City Gardening

08-Aug-2019

IVG Power Place Akku – Photo: Koelnmesse

IVG Power Place Akku – Photo: Koelnmesse

On the theme islands of spoga+gafa 2019 in hall 6, everything revolves around innovative and smart technologies for the garden, as well as new products for the patio and balcony. In addition to product presentations, there are also informative lectures.

Whether hedge clippers, lawn trimmers or spray blowers for the application of plant protection products, battery technology has established itself with garden equipment in recent years as the alternative to wired devices or those with combustion motors. Battery operated products are becoming increasingly popular among both hobby and professional users, as they are easier to handle with the same performance capability and are more environmentally friendly. Especially when it comes to mowing robots, irrigation and garden lighting, smart solutions are also in demand. An increasing number of systems can now independently gather data, such as ground humidity, light level or temperature and react accordingly. That not only saves the garden owner work. It also avoids the waste of resources. There will this year once again be an overview of the latest developments on the IVG Power Place Akku theme island. Also there, among others, are companies like STIGA, MEROTEC or BIRCHMEIER/METABO. GLORIA, the manufacturer of spray and garden devices, is also presenting its new products. Following a cooperation with BOSCH, all GLORIA battery powered devices will be compatible with the BOSCH "Power for ALL" battery system as of 2020.

GLORIA battery-powered devices with the BOSCH

GLORIA battery-powered devices with the BOSCH "Power for ALL" battery system – Photo: GLORIA

On the neighboring Power Place City Gardening theme island, the focus is on new products for the patio and balcony. From vertical plant walls and mini-greenhouses through multifunctional or modular lounge furniture to compact gas and electric grill devices, there are many ideas here for the "garden life" in a small area. Of course, ever more intelligent, digital helpers are being used on the city balcony or in the mini-city garden. Which is why GARDENA is also presenting the three finalists of its "garden award for innovative start-ups" in this context. In partnership with Koelnmesse, innovative entrepreneurs and founders who focus on sustainable solutions for the future of the "digital garden" will be distinguished for the first time this year with the award.

GARDENA garden award – Photo: GARDENA

GARDENA garden award – Photo: GARDENA

Forum 6.1

Each day as of 10:00 a.m., trade fair visitors can also look forward to informative lectures and exciting talks and podium discussions in the Forum 6.1, besides the product presentations.

Trade fair Sunday, 1 September 2019

11:00 –11:45 a.m.
Lecture: Rock garden vs. bee pasture – the green industry in the era of the climate debate
How can the garden market benefit from society's current awareness for green themes?
Speaker: Anna Hackstein (Managing Director of IVG / Industry Garden Association)

12:00 – 12:45 p.m.
Lecture: Digital assistants for the point of sale
Which tools, technologies and shop concepts hold potential for the future? How will the POS remain attractive for digitally oriented customers in the coming decade?
Speaker: Dr. Gerd Wolfram (Executive Director IoT Innovation & Consult)

1:00 – 1:45 p.m.
Lecture: From salesperson to service provider
Customers no longer purchase only a product – they purchase experiences. Traders should therefore be creative, in order to meet increasing (service) expectations.
Speaker: Florian Topf (Team manager BtoC with Opus Marketing)

3:00 – 3:30 p.m.
CEO Talk: cooperation of market partners with smart gardening and battery technology
Panel discussion
Host: Heike Hoppe (Editor TASPO)

4:00 –4:45 p.m.
Lecture: What development is the smart home taking on and what is going down well in the garden?
Overview of the current developments of the smart home and the smart garden. What will the interaction look like in future?
Speaker: Dr. Sebastian Klöß (Consultant for consumer technology at the digital association Bitkom)

Trade fair Monday, 2 September 2019

10:00 – 10:30 a.m.
Presentation of the consumer survey "City Gardening – focus on female urban gardeners"
The survey provides the trade with important target group knowledge on the City Gardening theme. It was carried out online by spoga+gafa in cooperation with the Rudolf Müller publishing house and the IFH Cologne prior to the trade fair.

10:30 – 11:15 a.m.
Lecture: Gatekeeper Amazon – roads to success in the garden industry
Options for action for traders and manufacturers for acting successfully in an "amazonised" world.
Speaker: Dr. Eva Stüber (Senior Vice President of IFH Cologne

11:45 a.m. – 12:30 p.m.
Lecture: Rock garden vs. bee pasture – the green industry in the era of the climate debate
How can the garden market benefit from society's current awareness for green themes?
Speaker: Anna Hackstein (Managing Director of IVG / Industry Garden Association)

1:00 – 1:45 p.m.
Lecture: What development is the smart home taking on and what is going down well in the garden?
Overview of the current developments of the smart home and the smart garden. What will the interaction look like in future?
Speaker: Dr. Sebastian Klöß (Consultant for consumer technology at the digital association Bitkom)

2:00 p.m. – 2.30 p.m.
Panel discussion: Mower robots and safety
How safe are mower robots in the garden for humans and animals?
Panel of experts:
Christiane Böttcher-Tiedemann (Project Manager Stiftung Warentest)
Manfred Eckermeier (Journalist, initiator of the website CampGarden)
Benedikt Schüttler (Branch manager of Albert Schüttler GmbH)
Friedbert Schüttler (Managing Director of Albert Schüttler GmbH)
Host: Heike Hoppe (Editor TASPO)

3:00 – 3:30 p.m.
CEO Talk: City Gardening, Urban Gardening … – what does the market need and what does it want?
How can the green industry profit from societal developments and trends?
Participating:
Ulrich Frank (Managing Director of Scheurich)
Anna Hackstein (Managing Director of IVG / Industry Garden Association)
Tobias M. Koerner (Managing Director of GARDENA Deutschland)
Markus Kress (Managing Director of Gloria House and Garden)
Host: Iris Jachertz (Editor-in Chief of TASPO)

4:00 p.m.
Award ceremony: GARDENA garden award for innovative start-ups
In partnership with Koelnmesse, GARDENA will, this year for the first time, distinguish entrepreneurs and founders who focus on sustainable solutions for the future of the "digital garden".

5:30 p.m.
IVG Garden Party
The Industrieverband Garten e.V. (IVG) / Garden Industry Association traditionally invites the entire green industry to its garden party on the second evening of the trade fair for a social evening.

Trade fair Tuesday, 3 September 2019

10:00 – 10:30 a.m.
Presentation of the consumer survey "City Gardening – focus on female urban gardeners"
The survey provides the trade with important target group knowledge on the City Gardening theme. It was carried out online by spoga+gafa in cooperation with the Rudolf Müller publishing house and the IFH Cologne prior to the trade fair.

11:00 –11:45 a.m.
Lecture: Rock garden vs. bee pasture – the green industry in the era of the climate debate
How can the garden market benefit from society's current awareness for green themes?
Speaker: Anna Hackstein (Managing Director of IVG / Industry Garden Association)

12:00 – 12:45 p.m.
Lecture: Overall garden and gardening tools market - status quo and outlook
Where does the garden market stand and in which direction is it developing?
Speaker: Christian Lerch (Senior Consultant at IFH Cologne)

1:00 – 1:45 p.m.
Lecture: Digital assistants for the point of sale
Which tools, technologies and shop concepts hold potential for the future? How will the POS remain attractive for digitally oriented customers in the coming decade?
Speaker: Dr. Gerd Wolfram (Executive Director IoT Innovation & Consult)

from the left: Dr. Sebastian Klöß (Bitkom) and Dr. Eva Stüber (IFH Cologne) – Photo: Werkfotos

from the left: Anna Hackstein (IVG) and Dr. Gerd Wolfram (IoT Innovation & Consult) – Photo: Werkfotos

from the left: Dr. Sebastian Klöß (Bitkom) and Dr. Eva Stüber (IFH Cologne) – Photo: Werkfotos

Find out more about IVG Power Place Akku -Power Place City Gardening.

here
Author: Roland Moers

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