spoga+gafa growing forward

Outdoor Adventure

spoga+gafa is addressing one of the most important current megatrends with its Outdoor Adventure section. The focus here lies on the experience right on one's doorstep - outdoor activities that combine nature, exercise and lifestyle in one's immediate environment. The emotionally staged Outdoor Lifestyle, Micro Adventure and Garden & Leisure sections offer an authentic, experience-oriented stage for your products and brands. Companies like Petromax already demonstrated the huge potential of this segment in past years. In 2026, Outdoor Adventure is being allocated an own hall (Hall 7) for the first time and will thus become the central meeting point for companies that combine outdoor activities with a modern lifestyle.

Object.Europe - 100% design. 100% selected.

In the scope of Object.Europe, a curated format is being created within the Living theme world at spoga+gafa 2026 that presents high-end European outdoor design. Object.Europe brings together selected brands that stand for excellent design, quality craftsmanship and European (partial) production. The aim is to strengthen the visibility of European outdoor design among trade visitors from the retail trade and from the architecture, project business and HoReCa sectors.

The exhibition is curated by Angelika Müller, Editor and Publishing Director of the premium magazine, H.O.M.E., together with her international team - an independent selection that guarantees stylistic consistency and a high-class exhibitor environment.

BBQ & Flavour Market

From 2026 onwards, spoga+gafa is compactly consolidating the entire BBQ theme area with the new Flavour Market in Hall 8. The consolidation into a central theme hall creates an even more intensive trade fair experience: Innovation, order business, networking, live shows and an authentic BBQ feeling condensed into one hall.

Every two years, spoga+gafa expands the BBQ Hall to include the Flavour Market - an experiential area focusing on enjoyment and taste. Among others the emphasis lies on grilled food, spices, marinades, sauces and beverages that round off the interplay between BBQ culture and culinary arts perfectly. This creates an environment that opens up cross-selling potential for the trade, addresses new target groups, generates media attention and makes culinary trends tangible.

Garden Sourcing Hub

The Garden Sourcing Hub is spoga+gafa's response to the market's desire to unite Asiatic manufacturers and suppliers with high-volume offerings at the fair grounds. As of 2026, the Garden Sourcing Hub will therefore unite a wide spectrum of high-volume products, attractively priced offers and individual OEM solutions in Halls 4.1, 11.1 and 11.2. Exhibitors can meet up here with a target group that has a concrete interest in sourcing cooperations and long-term business relations.

Optimised hall planning & visitor guidance

The new hall clustering improves the customer journey for both the exhibitors and trade visitors. The hall layout is designed according to clearly defined theme worlds - comparable to the structure of a DIY store, garden centre or department store with independent departments. This allows the trade visitors to find the offers that are relevant for them faster. Related product segments are located closer together, the walking distances at the fair grounds are thus shorter and the professional exchange becomes more intensive. This creates a stronger sense of community within the respective halls as well as more qualified contacts, higher visibility in the appropriate thematic environment and clearly guided visitor flows.

Expansion of the sales channels

The new concept of spoga+gafa 2026 allows the exhibitors access to additional, affluent target groups:

• Outdoor Adventure: Access to sports, camping and lifestyle dealers. Ideal for bringing garden and BBQ products into growing outdoor markets.
• Object.Europe - 100% design. 100% selected.: Direct wire to architects, designers and premium dealers. Perfect for high-class upselling in the project and property business.
• Flavour Market: Unites BBQ, food and lifestyle product ranges. Opens up cross-selling potential in the food & beverage and retail segment.

All three formats expand the sales potential along the entire garden lifestyle, BBQ and outdoor adventure value chain, which extends beyond the classic garden centre and DIY core business.

Experience and emotionalisation as a success factor

spoga+gafa 2026 is reinforcing its experiential character and offering exhibitors more opportunities than ever to showcase their products authentically and emotionally. Products will be presented in real-life application situations in experience-oriented theme worlds like the BBQ Hall with its show kitchen and the Flavour Markets as well as in the Outdoor Adventure Hall - where the visitors can touch, try out and experience them. This attracts a great deal of attention and promotes the interaction with the trade visitors and prolongs their stay. Brands are remembered long-term and gain emotional appeal. This promotes intensive business contacts that increase the chance of concrete deals and long-term partnerships.