Digital Garden
Brick-and-mortal retail is facing a digital turning point. Those who want to remain successful in the future must make targeted use of technologies today, rethink customer experiences and optimise work processes intelligently. Innovative solutions and smart services create more efficient processes, stronger customer loyalty and sustainable prospects for the future.
The newly introduced special area ‘Digital Garden’ at spoga+gafa 2026 is dedicated to these digital solutions for brick-and-mortar retail. Come and talk to new target groups and international decision-makers from the garden industry.
Secure your stand area today!
Which exhibitors benefit from the Digital Garden?
The Digital Garden addresses companies that support the trade with digital solutions, including:
- Providers of merchandise management and ERP systems
- Providers of AI-driven price labelling and pricing systems
- Providers of POS, cash register and payment solutions
- E-Commerce, omnichannel and click & collect solutions
- CRM, loyalty and marketing automation tools
- Agencies and consultants for digital commerce processes
- Mobile app providers
Your benefits at spoga+gafa
- Direct access to decision-makers from the international garden industry
- High visibility through central placement on the Central Boulevard
- Heavy flow of visitors from wholesale and specialist retailers as well as the international business environment of the green sector
- Best prerequisites for personal discussions and new B2B contacts
- Uncomplicated participation thanks to practical stand construction packages
Would you like maximum flexibility in design?
Bring your own stand construction and book pure stand space from as little as 260 € / sqm plus VAT and services. This allows you to present your company and your products entirely according to your individual ideas.