Forum Garden Café

At spoga+gafa 2023, the Forum Garden Café was dedicated to the social function of the garden in all facets that the green industry has to offer. From product development to production and marketing to the wishes of customers.

The importance of the garden has increased enormously in recent years and, as a result, the social component that goes hand in hand with home greenery has increasingly moved into the focus of consumers and thus also of the trade. At the same time, the topic of sustainability, which has become an ongoing trend, is not neglected. A variety of barbecues, natural and communal gardening, and all kinds of innovations in the field of garden technology are not only topics that occupy the end consumer, but also producers and retailers. For this reason, the Forum Garden Café at spoga+gafa 2023 not only presented suitable products to meet the individual wishes of customers, but also offered dedicated insights into smart and intuitive systems for the trade and the right communication in social media. Visitors could look forward to developers, CEOs and other industry experts discussing topics such as the sociality of the garden, technology, sustainability and much more in various formats.

The programme in the Forum Garden Café offered top-class and practice-oriented topics. Together with TASPO Gartenmarkt, the audience was presented with an exciting and inspiring mix of interviews, TASPO Talks and lectures. The focus: trends and developments related to the spoga+gafa's leading topic "Social Gardens":

• Gardening with People with Special Needs.
• Technology for the garden of the future
• Community marketing for companies in social media
• Customer loyalty and merchandise management with the help of AI systems
• Creating a Community - the theme garden as a social link