Cologne: 16.–18.06.2024 #spogagafa

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EN Element 13300 Element 12300 DE

The visitor magnet for your appearance at spoga+gafa.

Boost your booth. And meet your leads.

Imagine the following scenario: spoga+gafa 2024, a visitor enters the hall you are exhibiting in. On purchasing the admission ticket the person stated that he or she is interested in your product section. The smartphone vibrates, an invitation to your stand appears on the display, including an individualised offer. At the push of a button his or her mobile phone will guide to your stand, where you greet the visitor with a lovely cup of coffee.

Sounds like a vision of the future? At spoga+gafa it is reality. Lead+Meet is the name of the technology we are using to make a totally new way of visitor guidance possible and which will bring additional, relevant visitors to your stand.

How that works? Quite simply:

Visitor classification

On purchasing an admission ticket and using our trade fair app, visitors enter information such as industry, product interest or place of residence. You can then use this information to qualify the visitors you want to address with your offer.

Creation of the messages

You then formulate an appropriate message. As soon as the visitor enters the hall your stand is in it is automatically sent to his or her smartphone.

Indoor navigation

If visitors are interested, the indoor navigation system will guide them directly or at a later point in time to your stand.

Arrival at the stand

This allows you to automatically greet many visitors at your stand, all of whom match your target group exactly and are interested in your offer - the perfect basis for lots of business.

More visitors, more relevance, more success

Lead+Meet is a technology we’re using to manage visitor flows in a totally new way – one that will drive additional, relevant visitors to your stand.

Information brochure (.pdf)
Sector and country

Classify your relevant visitors according to the industry they belong to and their geographical origin.

Visitor interests

You can use the interests stated by the visitors to filter out those who match your offer best.

Location at spoga+gafa

Select the relevant halls you would like to address the trade fair visitors in.

There is no more selective way of addressing potentially interested parties at spoga+gafa than using Lead+Meet. You can determine precisely who is addressed – and can then send your message directly to the right potential customers. These will subsequently be guided automatically to your stand.

S or M: Your Lead+Meet packages.

S package

  • Dispatch of a message to up to 500 trade fair visitors
  • Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair through to one hour before it closes – if no time slot is allocated, the message is sent progressively throughout the duration of the trade fair until all messages have been sent

  • 499,- €

M package

  • Dispatch of a message to up to 1,000 trade fair visitors
  • Classification of the recipients of the messages according to one criterion (i.e. according to industry, purpose of visit, country of origin)
  • Dispatch analogue to S package

  • 899,- €

Trade fair, next level: Book Lead+Meet now in the Media Shop!

To the Media Shop