POS Green Solution Islands

Examples of best practice for the point of sale! Plant trend themes are the focal point of the POS Green Solution Islands. They serve as a source of inspiration and offer concrete examples of application for the point of sale based on examples of best practice from the international specialised garden trade. The exhibition areas are designed in such a way that they can be perfectly integrated into the normal campaign areas of garden centres and DIY stores.

The visitors were able to experience the POS Green Solution Islands for the sixth time already. The area in Passage 4/5 was dedicated to the top theme of spoga+gafa 2024, "Responsible Gardens". This covered topics like a responsible approach towards resources, the integration of different generations, location-suitable plants as well as nutrient and waste recycling.

The journey through the POS Green Solutions began with an overview of the themes and continued with the product exhibition outlining concrete examples of application for campaign areas in garden centres and DIY stores. The examples of best practice originated from the three garden centre chains intratuin , NBB egesa and SAGAFLOR AG . The journey was rounded off with the exhibition by Theresa Schleicher entitled "What remains? A look at the coming generation of green consumption" as well as inspiring ideas of how the trend themes could be used attractively and communicatively at the POS in conjunction with marketing campaigns.

A concept that has proved itself! Cross-selling meets curated shopping at the POS Green Solution Islands and has done since the first exhibition: Products from different segments of the garden and plant world are combined here to provide an harmonious overall picture. In this way, at spoga+gafa the specialised trade directly sees the highlights from all product sections in combination for the perfect POS.

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