POS Green Solution Islands
Plant trend themes are the focal point of the POS Green Solution Islands at spoga+gafa. They are both sources of inspiration and examples of implementation for the home, garden and activity areas. The areas are always created in such a way that they could be perfectly integrated into the normal campaign areas of garden centres and DIY stores.
Trends of the green sector inspiringly presented in small spaces
For the fifth time, visitors were able to experience the POS Green Solution Islands at spoga+gafa 2023. Both islands were dedicated to the "Social Gardens" theme of spoga+gafa and were presented in great detail under the titles "Natural Gardens - Outdoor Living" and "Natural Living - Indoor Gardening".
The last edition of the POS Green Solution Islands underwent a conceptual change where both installations offered a comprehensive overview on the background of the main theme of sustainability that was followed by a product exhibition and the well known presentations for the POS at garden centers and DIY markets. The islands had been completed with ideas how these trend themes could be accompanied by marketing and communication measures to promote these trends to the consumer.
A first impression:
In these special exhibitions cross selling and curated shopping will meet: Various products from different segments will be presented in holistic installations that will provide an inspiring overview on the highlights of the tradeshow and how a presentation at the POS could look like. Starting point of every POS Green Solution Island is a relevant theme for consumers and their needs to design their gardens and living environments and therefore leads to a direct impulse for buying but also supplies an added value to the trade visitors at spoga+gafa.