Cologne: 16.–18.06.2024 #spogagafa

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In the garden with...

Gain inspiring perspectives and exciting insights from our TV format "In the garden with...". It entails spoga+gafa Director, Stefan Lohrberg, holding in-depth discussions with visionary guests, who share their well-founded knowledge and fresh ideas on the themes that are moving the garden lifestyle industry.

Let yourself be inspired by new viewpoints and innovative approaches and take a look beyond the horizon with us.

In the garden with Daniel Müller

In the garden with Daniel Müller

In our new episode we are focusing our attention on the development of companies into love brands. Learn what it means to be a brand that customers not only appreciate, but also love and which strategies are necessary to achieve this emotional bond.

We will additionally examine the relationship between the hotel chain, Motel One, and spoga+gafa. Which role does it play in the world of garden and leisure furniture? We will show surprising correlations and will discuss the significance of outdoor areas in hotels. Find out more about the growing importance of outdoor areas in Motels One hotels and which characteristics outdoor furniture must fulfil in order to be included in their portfolio.

Theme: How modern hotels become green, showcase oases

Language: German

Participants: Stefan Lohrberg, Director spoga+gafa and Daniel Müller, Co-CEO of the Motel One Group

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In the garden with Theresa Schleicher

In an in-depth discussion with trade fair director Stefan Lohrberg, Theresa Schleicher, leading retail and futurologist in the DACH region, talks about changing consumer habits and customer needs, which are also influenced by global trends and a growing awareness of health and sustainability. And the question: What does this mean for the garden industry?

Topic: The impact of global trends and changing consumer habits on the garden industry

Language: German

Participants: Stefan Lohrberg, Director spoga+gafa and Theresa Schleicher, leading retail and futurologist in Germany, Austria, and Switzerland.

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