Digital Garden Stage
Insights and best practices
The digitalisation is transforming the trade - including the garden industry. New technologies, growing customer expectations and innovative business models are presenting companies with challenges, but at the same time offering them great opportunities.
The Digital Garden Stage examined these developments. Experts demonstrated how digital strategies can be successfully put into practice in everyday business - in the bricks-and-mortar trade as well as in e-commerce.
Fir for digital practice in the trade
Visitors were able to experience a focused programme of talks offering direct added value for their day-to-day business. Industry experts provided concrete approaches, best practices and immediately actionable insights on topics such as artificial intelligence, data-driven marketing and customer experience.
The direct link to the Digital Garden exhibition area ensured a seamless transfer of knowledge into practice.
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