Road to Outdoor Adventure
Road trip vibes meet product range strategy
A campervan in the countryside, cleverly utilised storage space, cosy furnishing, sophisticated details - a setting that embodies freedom and outdoor lifestyle.
The campervan became a walk-in experience at spoga+gafa 2026: A place that arouses a sense of adventure, while at the same time providing concrete ideas for modern product range and POS concepts.
Why a campervan at spoga+gafa?
Because it achieves something that classic product presentations are seldom capable of: connecting products with emotions, arousing feelings and leaving a memorable impression.
The campervan demonstrates how products from the outdoor adventure, garden lifestyle and BBQ sectors can be perfectly combined: Outdoor furniture, camping gear, cooking equipment, lighting, tools, textiles, accessories - all presented in a realistic scenario.
A real eye-catcher in the new Outdoor Adventure theme world at spoga+gafa.
Concrete inspiration for the trade
The campervan provides ideas for:
- New purchasing occasions
- Cross-selling on the exhibition space
- Storytelling at the POE
- Modern product ranges
Do you have questions?
We are happy to help you.
Useful information:
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