White paper

The whitepapers of spoga+gafa offer concisely presented expert knowledge, concrete recommendations for action, examples of best practice, strategic impulses and practical checklists for direct implementation in day-to-day operations.

A striking promotional graphic for "The Green Business Booster" featuring stylish outdoor furniture, accompanied by the tagline "Home is where the heart is," highlighting the whitepaper's insights on transforming outdoor spaces into captivating growth opportunities for the retail furniture market.

The garden business booster

Outdoor has long since been far more than a seasonal topic. This whitepaper (in cooperation with Sascha Tapken) provides both strategic and practical guidance on how the furnishing trade can decorate retail space in a targeted manner and generate additional buying impulses.

Outdoor as a growth area for the furnishing trade
Inspiration for outdoor space and experience worlds
Best practices from successful dealers and brands
Tips for storytelling, decoration and cross-selling
Concrete implementation based on our 10 tips

Download white paper (.pdf)

A cheerful cover showcasing a wintry Christmas landscape adorned with twinkling trees and joyful figures, illustrating strategic tips for enhancing holiday design at the point of sale.

Christmas design at the POS

How can the Christmas season be strategically leveraged at the point of sale? This whitepaper (in cooperation with Oliver Mathys) provides practical guidance on how the trade can decorate retail space in a targeted manner and generate additional buying impulses.

Relevance and sales potential of the pre-Christmas and Christmas period
Concrete design tips for the retail space
Examples of best practice and inspiration from spoga+gafa
Optimisation of the retail space during the season and after Christmas
Checklist for the planning and implementation

Download white paper (.pdf)

Download checklist (.pdf)

Ein ansprechendes Cover für das Whitepaper "Der Naschgarten am POS", das die bedeutende Rolle von Naschgärten im Handel hervorhebt und wertvolle Tipps sowie die Zusammenarbeit mit Oliver Mathys zur erfolgreichen Umsetzung essbarer Pflanzen am Verkaufsort präsentiert.

The snack garden at the POS

Snack gardens are turning into a strong revenue driver in the trade. This whitepaper (in cooperation with Oliver Mathys) examines the trend towards edible plants and shows how this theme can be successfully implemented at the POS.