A scenic illustration featuring a tent, lounge chair, potted plants, and greenery, evoking a serene outdoor setting.

spoga+gafa
growing forward

The leading trade fair for Garden lifestyle and BBQ

The garden lifestyle, outdoor and BBQ market is developing dynamically and with it consumer behaviour and the demands placed in trade fairs. Together with the industry, spoga+gafa is responding with a revised concept that redefines the structure, themes, visitor guidance and trade fair experience.

With its enhanced concept, spoga+gafa remains at the pulse of the industry and underscores its role as an international business platform. Clearer product categories and optimized wayfinding provide better orientation, make trends and innovations even more visible, and connect exhibiting companies directly with the relevant international decision-makers in the industry.

The established areas of Living (Decoration & Furniture), Creation&Care and BBQ will be further developed in terms of their placement and layout and supplemented with new formats and theme worlds. These include Outdoor Adventure, Flavour Market and the Garden Sourcing Hub. Together, they form a clearly structured overall picture that strengthens spoga+gafa as an inspiration platform for international trade and offers exhibitors optimal presentation conditions.

Theme worlds – clearly structured, better positioning

A cozy tent in a garden at night, illuminated by string lights, with colorful sleeping bags inside and surrounded by flowers.

Outdoor Adventure

spoga+gafa is addressing one of the most important current megatrends with its Outdoor Adventure section. The focus here lies on the experience right on one's doorstep - outdoor activities that combine nature, exercise and lifestyle in one's immediate environment. The emotionally staged Outdoor Lifestyle, Micro Adventure and Garden & Leisure sections offer an authentic, experience-oriented stage for your products and brands. Companies like Petromax already demonstrated the huge potential of this segment in past years. In 2026, Outdoor Adventure is being allocated an own hall for the first time and will thus become the central meeting point for companies that combine outdoor activities with a modern lifestyle.

Grilled shrimp skewers covered in a vibrant red sauce, with someone pouring more sauce from a bowl above, set against a smoky grill backdrop.

BBQ & Flavour Market

Every two years, spoga+gafa expands the BBQ Hall to include the Flavour Market - an experiential area focusing on enjoyment and taste. Among others the emphasis lies on grilled food, spices, marinades, sauces and beverages that round off the interplay between BBQ culture and culinary arts perfectly. This creates an environment that opens up cross-selling potential for the trade, addresses new target groups, generates media attention and makes culinary trends tangible.

Two men engage in conversation while examining gardening tools, surrounded by a variety of pruners and other gardening equipment.

Garden Sourcing Hub

The Garden Sourcing Hub is spoga+gafa's response to the market's desire to unite Asiatic manufacturers and suppliers with high-volume offerings at the fair grounds. As of 2026, the Garden Sourcing Hub will therefore unite a wide spectrum of high-volume products, attractively priced offers and individual OEM solutions. Exhibitors can meet up here with a target group that has a concrete interest in sourcing cooperations and long-term business relations.

The green industry
meets in Cologne.

Book your stand at spoga+gafa, the leading global trade fair for Garden lifestyle and BBQ.

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A layout map of a complex showing various areas labeled with numbers, entrances, and color-coded sections for different themes and activities.

Optimised hall planning & visitor guidance

The new hall clustering improves the customer journey for both the exhibitors and trade visitors. The hall layout is designed according to clearly defined theme worlds - comparable to the structure of a DIY store, garden centre or department store with independent departments. This allows the trade visitors to find the offers that are relevant for them faster. Related product segments are located closer together, the walking distances at the fair grounds are thus shorter and the professional exchange becomes more intensive. This creates a stronger sense of community within the respective halls as well as more qualified contacts, higher visibility in the appropriate thematic environment and clearly guided visitor flows.

See hall plan (.pdf)

Expansion of the sales channels

The new concept of spoga+gafa 2026 allows the exhibitors access to additional, affluent target groups:

Outdoor Adventure: Access to sports, camping and lifestyle dealers. Ideal for bringing garden and BBQ products into growing outdoor markets.
Flavour Market: Unites BBQ, food and lifestyle product ranges. Opens up cross-selling potential in the food & beverage and retail segment.

All formats expand the sales potential along the entire garden lifestyle, BBQ and outdoor adventure value chain, which extends beyond the classic garden centre and DIY core business.

Experience and emotionalisation as a success factor

spoga+gafa 2026 is reinforcing its experiential character and offering exhibitors more opportunities than ever to showcase their products authentically and emotionally. Products will be presented in real-life application situations in experience-oriented theme worlds like the BBQ Hall with its show kitchen and the Flavour Markets as well as in the Outdoor Adventure Hall - where the visitors can touch, try out and experience them. This attracts a great deal of attention and promotes the interaction with the trade visitors and prolongs their stay. Brands are remembered long-term and gain emotional appeal. This promotes intensive business contacts that increase the chance of concrete deals and long-term partnerships.