Digital Garden

Secure your stand area today!
Digital solutions for the bricks-and-mortar trade
Brick-and-mortar retail is facing a digital turning point. Those who want to remain successful in the future must make targeted use of technologies today, rethink customer experiences and optimise work processes intelligently. Innovative solutions and smart services create more efficient processes, stronger customer loyalty and sustainable prospects for the future.
The special area ‘Digital Garden’ is dedicated to these digital solutions for brick-and-mortar retail. Come and talk to new target groups and international decision-makers from the garden industry.
Information on the stand construction packages for spoga+gafa 2027 will follow shortly.
Which exhibitors benefit from the Digital Garden?
The Digital Garden addresses companies that support the trade with digital solutions, including:
- Providers of merchandise management and ERP systems
- Providers of AI-driven price labelling and pricing systems
- Providers of POS, cash register and payment solutions
- E-Commerce, omnichannel and click & collect solutions
- CRM, loyalty and marketing automation tools
- Agencies and consultants for digital commerce processes
- Mobile app providers
Your benefits at spoga+gafa:
Key contacts: You’ll reach the decision-makers in the international green industry.
Prominent location: Your central position on the central boulevard ensures high visibility.
Target audience: The area benefits from a steady flow of visitors from specialist retailers, wholesalers and the international business community.
Time for networking: The trade fair environment creates ideal conditions for face-to-face discussions and new B2B contacts.
Easy to organise: Practical stand-build packages simplify planning and participation.


