A format with added value: Garden Sourcing Hub

Sourcing plays a central role in today’s procurement process and is therefore a key factor in the success of the garden retail sector. This is precisely where the new Garden Sourcing Hub at spoga+gafa 2026 comes in: manufacturers from China, Hong Kong, Vietnam, Thailand, India and other countries will be showcasing their products and solutions in the areas of garden lifestyle, BBQ and outdoor adventure. From high-volume items and competitively priced ranges to bespoke OEM solutions – the Garden Sourcing Hub brings together relevant offerings, making them clear and easily accessible.

With this new section, spoga+gafa is responding to the market’s desire to bring together Asian manufacturers and suppliers offering high-volume products on the exhibition grounds. From 2026, a wide range of exhibitors will therefore be showcased in Halls 4.1, 11.1 and 11.2. “We are very much looking forward to the newly established Garden Sourcing Hub,” emphasises Keven Chen, Chairman of exhibitor Royal Garden Furniture. “It offers us a more targeted platform through which we can engage directly with European buyers who have specific procurement needs.”

For sourcing providers, this sector opens up new opportunities for tapping into European export markets. This is because demand on the European market for affordable, reliably available and flexibly customisable garden and outdoor products is growing steadily. “We look forward to engaging in intensive dialogue with European buyers, brand manufacturers and design teams as part of the Garden Sourcing Hub,” said Diana Rao, Marketing Manager at the Chinese company Guangzhou Topmax Enterprise Ltd.

In the garden retail sector, customers today expect practical solutions for outdoor living. “When it comes to garden and outdoor products, design is not just about appearance, but also about usage scenarios, the atmosphere of the space and the customer experience,” notes Diana Rao. The Garden Sourcing Hub also offers exhibitors the opportunity to gain a better understanding of market requirements and to forge new partnerships. “Our aim is to work together to develop products that better meet the needs of modern home gardens, balconies, terraces and outdoor leisure areas,” says Diana Rao.

In addition to Asian exhibitors offering bulk goods or low-cost products, the Garden Sourcing Hub will in future also feature relevant group participants. Established and internationally renowned brands with larger, bespoke stand spaces will continue to showcase their products in the other themed zones. This enables trade visitors to spoga+gafa to find targeted, target-group-specific solutions in a clear and organised manner. “With our strategic development, we are creating additional experiential formats that bring people, brands and themes even closer together,” says Claudia Maurer, Director of spoga+gafa. “Visitors can expect a vibrant mix of business, community and experience.”

You can find an overview of the exhibitors in the new Garden Sourcing Hub section via the spoga+gafa exhibitor and product search.