Who doesn't know them: customers who inform themselves extensively at the service point and then order the goods on the internet. How about instead that customers inform themselves about your products online and then buy them on site? Omnichannel solutions are available so that interested parties can act flexibly and individually according to their respective ordering preferences. The focus here is on networking apps, web shops and stationary trade. Dr Philipp Hoog and Anna Hackstein talk about the challenges and opportunities.
• Dr. Philipp Hoog (BBE Handelsgesellschaft)
• Anna Hackstein (IVG Industrieverband Garten)