Cologne: 18.–20.06.2023 #spogagafa

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Die Technisierung des Einkaufens | Event on the spoga+gafa 2022
Koelnmesse GmbH

The mechanisation of purchasing

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20.06.2022 | 2:00 p.m. - 2:30 p.m.
garden creation & care
Forum Technology, Hall 6, D 20

German with english subtitles
Koelnmesse GmbH
Messeplatz 1
50679 Köln
0221 8210

The event

"Digitalisation is changing customer behaviour". That is not actually correct! Customer behaviour fundamentally always remains the same. Customers want maximum convenience for the same or lower prices. Garden centres have to recognise which technical trends the customers are accepting and which they will expect in future from the dealers. This lecture demonstrates what practical options there are for garden centres.