An individual customer approach, customers who remain loyal to the company. That is easier said than done. Customers' interests are diverse and their wishes can hardly be read from their eyes. Perhaps companies are even more capable of doing this through AI? Maximilian Riebel talks about AI-based technologies that help to bind the customer to the company and optimise merchandise management in the company. How can green trade take customer loyalty and merchandise management to the next level with the help of AI?
• Maximilian Riebel (BBE Handelsgesellschaft)