Omnichannel in the green industry

Customers buy from the companies they trust, regarding product range, quality and value for money. What's more, the purchasing process should be convenient and simple, without having to pay attention to how and where the purchase occurs. One wants to see and smell special plants on-site, have soil delivered in an uncomplicated way, quickly print out the voucher oneself just before the invitation. The borders between the stationary and online trade are merging more and more, customers don't want to have to decide between the two, but according to individual preferences instead. Omnichannel means leaving the customer the choice between the sales channels without him having to swap retail outlets.

The online market share of stationary retailers has been growing continually since 2012, they still come in second place behind the purely online dealers, but the gap is narrowing. One reason for this is the fact that all other suppliers can only offer one sales channel, not several. The omnichannel concept thus supports the regionality aspect when buying which is becoming increasingly important for the consumers. What is necessary to be able to offer your customers "online and offline" from one source? What is currently important, which online offers should you include in your portfolio? Do you need a shop? Do you have to become a dispatcher? What to do right now, where to begin?